Hanácká water: Looks smart. Tastes smarter
Packaging design
Hanácká kyselka has always kept things refreshingly simple. But this time, they wanted to introduce a subtle twist to the mix. Meet Paměť (Memory), a mineral water enriched with vitamins and ginkgo biloba, and Kolagen (Collagen) offering a fresh flavour paired with zinc.
Straightforward by design
The rules were strict – no big claims, no dramatic health promises, so we kept the focus where it mattered. Paměť leads with bright violet and highlights its vitamins and ginkgo, while Kolagen uses fresh teal and names its zinc boost without trying too hard. The Hanácká logo stays bold but lets the benefits take the lead.
As Helena Sikorová, Senior Brand Manager of Hanácká Kyselka, put it: “the design has managed to demonstrate a hint of light fruit taste in a way that feels natural and appealing.”
Clean. Colourful. Ready to grow
Fruit and herb illustrations add flavour without crowding the label, while mineral icons float gently in the background. A white label, clear bottle and soft blue accents keep the design fresh, modern and ready for future flavours. A design that does exactly what it should, and nothing it shouldn’t – with conceptual thinking already in place to guide its future growth across POSM and beyond.
