Delickcious: Crafting the ultimate pleasure-first pet brand
Packaging design, Brand identity
Feeding pets is functional. Treating them? That’s emotional. Delickcious skips the health talk and goes straight for the taste. Our job was to turn the feeling of great taste into a brand. Every element, from brand strategy to the lickable labels, was crafted to bring those pleasure moments to life. We built it all around one simple truth: when it comes to pets, love speaks in licks.
Taste comes first
Taste is the heart of the brand. Not benefits, taste. From the startegic point of view, we wanted to treat Delickcious like a hedonistic brand from the get-go. We positioned it around indulgence, not function. With Menu de Chef, a launch range of 3 gourmet SKUs, we developed the product architecture, naming system and flavour stories. Every detail was created to make the treat moment feel like a dinner party.
Built to be noticed
We skipped the soft-focus clichés of the category and leaned into richness, both in palette and tone. Vibrant colours, lush textures and confident typography give the brand real appetite appeal. The visual identity is expressive and indulgent, much like the pets it was made for. It balances charm with clarity, and always keeps flavour front and centre.
A treat worth the hype
We delivered a brand that’s emotionally led, flavour-obsessed and proudly extra. By putting pleasure at the heart of the experience, we helped Delickcious claim its place as a standout on the pet aisle shelves, and in the daily rituals of pets (and their humans). Because let’s be honest, the best moments are the ones with a bit of mess and a lot of licking.
