Nadace Via foundation in the New Millennium
After 20 years, the old logo of Via Foundation wasn’t living up to the expectations of the digital era, which, together with the need to unite all the programs and projects run by the foundation, led to the decision to radically change the visual identity.
It was necessary to create an adequate visual style, so that we could formulate the essence of the brand and its key values, as well as its profile characteristics and its vision, together with the Via Foundation team. The result is a comprehensive brand architecture solution, i.e. the identity of its programs and projects and the level of their connection to the mother brand, the recommended style for the visual presentation, but mostly a modern, minimalist identity based on a typographic logo and the theme of three full circles representing three value pillars: freedom, purpose and responsibility.
