Traditional Meets Bold

This newly-launched brand from the portfolio of Staropramen tells a different yet true story of the famous city of Prague. Cocoon's design captures the connection between the old and new face of this capital, just like how the product combines traditional brewing with a modern approach.

At Cocoon, the Molson Coors team assigned us the task of creating a bold and modern brand identity for a new beverage called Praha by Staropramen. Following the increasing consumer demand for high-quality 10° plateaus, this brewing company decided to go for a bold beer concept. Praha offers a light 4% alcohol content with the rich-tasting experience of a lager brewed with respect to 19th-century traditions. 

The beer’s namesake, Praha, also has two sides: the amazing and breathtaking historical heritage, and the modern face of a vibrant metropolis with unique architecture, culture and spirit. This duality, combined smoothly into one, became the main theme for the identity and packaging design. A bold wordmark is accompanied by a round symbol cut into halves, which illustrates the two faces of Prague. The diagonal cut helps convey the main idea but also introduces a strong visual style. Two coloured areas split diagonally into halves create a minimal and modern environment for the whole brandmark, which is a rather richly-illustrated central element. 

The two green tones were selected to evoke freshness and taste appeal, but also to maintain a bold and less category-obvious feel from this sessionable beer. Both a can and bottle label were crafted to perfection. Additionally, a full identity system was developed for further roll-outs on any touchpoint for both on-trade and off-trade consumption.

tags: creativity packaging design beer design

You may also like:

Crafting a cola icon Crafting a cola icon

Crafting a cola icon

In the bubbly world of soft drinks, staying fresh and appealing is no easy feat. Sky cola is a popular soda brand, iconic for the Croatian market because of its heritage and proud local significance (the Croats like to fondly call it “naša kola”, our cola). It recently embarked on a transformative journey to redefine its identity, aiming to resonate more powerfully with its target audience.

A peek into honest distilling A peek into honest distilling

A peek into honest distilling

In the south of the Czech Republic, there's magic happening in the Václav Šitner distillery. Here, fruit spirits aren't just made, they're crafted with the utmost expertise and an honest approach.

Stylish coffee makeover Stylish coffee makeover

Stylish coffee makeover

Mazagrande powered by Tchibo brings a trendy spin in the world of coffee cocktails. This espresso-tonic variation is taking the top coffee spots by storm, perfectly aligning with the tastes of our target audience. It's enlivened with a splash of Yuzu citrus, adding a delightful twist, and our design reflects this innovative approach.

let's connect