Staropramen: Brewing legends, one can at a time
Packaging design, Illustration, 3D, Animation
When one of Czech’s most beloved beer brands needed a refresh, we didn’t just reach for a new label. We wanted to blend centuries of brewing tradition with modern life, creating far more than just a limited edition – we wanted to spark a conversation. The goal? To make every Staropramen can a storyteller, embodying the brand’s mantra: “Live your way.”
The brew-tiful tradition
Digging into Staropramen’s rich history, we uncovered tales of legendary brewmasters and iconic recipes that have stood the test of time. But here’s the twist – today’s drinkers aren’t simply looking for a cold one, they want to feel the legacy. They crave authenticity, a genuine connection to the brand’s roots that feels as real as the can in their hand.
Cracking open the story
So, we asked ourselves: what if a Staropramen can could tell its story? Not with words, but through a design that’s as rich as the beer itself. We turned each can into a visual journey – honouring the brewery’s heritage while giving it a modern twist. The result? Every can is an invitation to dive into the history with every sip, blending tradition with contemporary cool.
