Cocoon
Work

World-Class Staropramen

Staropramen is one of the best-selling brands of Czech beer in the world, with a rich history since 1869. The brand strategy for international markets is different from the Czech approach, which is evident from the visual identity.

The aim of the redesign, comprising all the flavour extensions, the packaging format and promotional items, was to accentuate the premium character of the product and make the brand more attractive to a wider and younger target group. 
In our solution, we tried to find balance between the brewing tradition and a modern, confident visual expression. Besides the logo and the “S” icon, a characteristic symbol of the brand is the accentuated golden outline of the Prague Castle, a distinctive element reinforcing the link to Prague as its place of origin. The specific shape of the label is supported by subtle waves, representing the river Vltava, repeated as embossing on a completely new bottle designed by our hard-working product designers.

Cocoon Staropramen Lager

Cocoon Staropramen DesignStaropramen Lager Cocoon

tags: Design Redesign FMCG Czech brand

You may also like:

Waste, get spaced! Waste, get spaced!
30/10/2018

Waste, get spaced!

Ideation and creation of a brand that is a real space for sustainability and responsibility to the world around us.

more
Legends go global Legends go global
18/6/2018

Legends go global

Campaign delivering Staropramen's historical stories to the world

more
Borsodi Nitro Borsodi Nitro
10/4/2018

Borsodi Nitro

A traditional Hungarian brand adds some drama to its life.

more
let's connect
Loading...