Cocoon
Work

Mazagrande Fuels Your Curiosity

You take your coffee with milk and sugar, so why not lemonade? This is the question that Tchibo Coffee answers with their newest product, Mazagrande.

The challenge for us was to design a label that not only stood out on shelves, but communicated the drink’s unexpected taste. We aimed to create the best visual language for a target audience that enjoys life’s curiosities. As of May 2017, Mazagrande is officially launched in the Czech Republic.

We went with a photorealistic label to match the drink’s surprising citrus and espresso flavor combinations. Its launch was supported by a fast-paced, adrenaline-filled TV campaign by Kaspen/Jung von Matt that appeals to the explorer in all of us. (You can check it out below.) Collaborating with this agency allowed us to design a package that excites even before the first sip. 

tags: Branding

You may also like:

Becherovka Unfiltered. Cocoon Unstoppable. Becherovka Unfiltered. Cocoon Unstoppable.
4/12/2019

Becherovka Unfiltered. Cocoon Unstoppable.

Design and visual identity crafted by Cocoon for Becherovka Unfiltered

more
Ode to Borsodi Ode to Borsodi
1/11/2019

Ode to Borsodi

The Hungarian favourite beer Borsodi went through a complete make-over

more
Identity for growth Identity for growth
21/10/2019

Identity for growth

Cocoon had a great pleasure to create an A-to-Z identity for its closest partner in business, the Grouport investment fund.

more
let's connect
Loading...