Hollandia, the “best Czech yoghurt” according to consumers, had only made minimal changes to its appearance in the past two decades, and the traditional maker wanted to find a new face for it that would reflect the quality of the product.
We designed a more sophisticated and modern form for key elements of the identity, the icon of a windmill and the stripe with a vertical logo. Over three months, we redesigned everything, starting from the key visuals through 56 individual products to the corporate identity.
One of the key tasks of the project was to set the design strategy of the portfolio, brand architecture and to unify different product ranges like “Farmer” and “Organic”. The new visual identity is much more consistent now, improving the visibility on shelves and facilitating orientation in products for the customers.