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Art.edition Becherovka Lemond

Grabbing the attention of young audiences means finding innovative ways to communicate.

We collaborated with Pernod-Ricard, producing the project of the Becher Lemond limted edition, which comprises packaging design, but also various POS materials and a PR campaign in different traditional and digital media. The main idea is an original design of the product created by two young artists, a man and a woman, with their own themes and styles. 

The Art.edition campaign not only supported increased sales numbers, but far exceeded client expectations — boosting brand awareness through a creative combination of design and campaign communication.

 

tags: Branding

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