Cocoon
Services

When examining the structure of a product portfolio, we always consider your business objectives. Our in-depth analysis relates to brand positioning, category standards and consumer logic. We explore possibilities for future products and services and propose optimum portfolio arrangement. That means setting the hierarchy of price tiers, lines, ranges and determining to what extent sub-brands should reflect the parent brand’s core purpose. The focus is always on maximizing value.

Projects

A few examples of projects where
we created Product portfolio strategy

tags: Czech brand
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Other ways we create brands

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