At our last creative breakfast, we hosted representatives from Briefcase Type Foundry, a hub for original font design and production. Our speakers were typographic designers Radik Sedun and Petra Dočekalová who have worked extensively on font creation. The discussion started off with a historic overview of Czechoslovak typeface, which was closely linked to publications and the academic world.
In the year 1990, type became a common feature of everyday life. The influx of new industry gave way to increased print advertising and branding. Variations in width, size and character sets were applied to existing fonts, which increased their memorability in the public eye.
Once the digital age reached the developed world, typeface became easier to produce and therefore, much more common. With collaboration from Briefcase and other typographic designers, TYPO 9010 was published as an encyclopedia charting local Czech type design in an international context. It presents a timeline of the countless public, indie and commercial fonts that have developed in tandem with digital trends.
With creativity at the core of our branding strategy at Cocoon, we can appreciate attention to detail where it concerns the messages of our work. Our words contain a deeper meaning than what immediately meets the eye and this is the simple essence of our collaborative success. It’s reassuring to know that in this rapidly-changing world, the pen will always be mightier than the sword.