Cocoon
Blog
29/5/2017

While the Easter special 13° Staropramen Granat has been tapped at selected pubs, the usual Granat with a special label resulting from the work of Cocoon designers went to the shops. It is not by accident that the label is dominated by the traditional diagonal logo. The use of this element, which together with the Prague Castle skyline signifies today's international version of the brand, refers not only to the rich Staropramen history, but gives clues to its future identity development. Staropramen is close to Cocoon’s heart. With the team from the Smíchov brewery we have co-created the brand and its identity for almost 20 years, though we had a short break. Still, we are proud of gaining the opportunity to significantly influence its future look. The peak of the beer season is still far ahead, but we can already say now that with Staropramen, we are awaiting many pleasant and interesting surprises.

tags: Staropramen
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