Cocoon
Blog
28/11/2017

When you see so much potential in an exciting project, it is only natural to go above and beyond. Staropramen’s identity redesign gave us the opportunity to step away from the office and explore other possibilities for the brand. 

We decided to make a tangible piece of art out of something normally restricted to store shelves. With the help of printing company ESPRINT, we created poster-sized screenprints of the special edition Staropramen cans. We selected two types of paper and worked out the best formula for paint so that the silkscreens would look as similar to the cans as possible.

With a few strokes of the paintbrush, Staropramen’s stories came alive and gained a unique significance on this flatter surface. We are proud that our work will help this brand’s stories live on to inspire future generations of beer brewers and beer drinkers.

tags: brand positioining Staropramen brand strategy
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