Cocoon
Blog
14/10/2016

 

Jakub says that NOA really managed to translate the “brand story” into the visual language. This brand has a clearly defined profile. Starting with the story of the founder Noy Fridmark, who left the stressful world of corporations. Through the formula comprising traditional natural ingredients with scientifically proven effects. Ending with their use of social media, where the brand connects itself with topics like personal growth and meaningful living. 

“It is not by accident that NOA reminds us of natural cosmetics or wellness products,” Jakub notes, “this is because it targets the same need to live free of stress, relax and feel inner harmony and beauty.”

The NOA bottle looks as if it was created by Freya herself. And then, perhaps the herb healers of the North passed it along from the mythical era to our days. The hand-drawn images of the main flavours on the label covering the entire bottle neck connote images from an old herbarium. They are complemented by a metallic logo and the symbol “N” on the lid. The simple print of the product information accentuates the soft colour tones of the drink itself. 

“The branding, especially the logo, could be a bit more distinctive. However, the recognisability of the product, which is key, is guaranteed by the specific architecture of the cover and the overall appearance,” Jakub comments on the bottle design.

Jakub Plášek’s evaluation of NOA Relaxation was also published in Barlife magazine (n. 76).

tags: Jakub Plášek Business strategy
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