Cocoon
Blog
14.11.2019

Great presentation makes stories even greater – and Staropramen, born 150 years ago, has collected a lot of them. Represented by six cans with highly detailed illustrations, the limited edition series embraces the heritage of Staropramen – its brave start, talented brewmasters, rich ingredients and more (read about the stories going global: IN THIS LINK).

The unique style that balances a modern approach and historical elements, embodies craftsmanship, attention to detail, and passion. The edition attracted the Czech Art Directors’ Club so much that they awarded the illustrations a golden prize. And even the client was excited – craftsmanship and Staropramen went very well together, so it was decided that Cocoon will create a premium wooden box that would fit all the six cans enhancing the overall impression.

The opportunity to create something extraordinary, something everybody would like to touch and open had activated all the Thinkers, Designers, and Makers of Cocoon. We came up with plenty of great proposals, the result of which was a crafted yet simply elegant wooden gift box.

The solid box with engraved logos of the edition and the brand hides six cans wrapped in the premium textured paper. Small stickers and seals carrying elegant brand elements make the opening and unwrapping moments even more special while a designed one-sheet letter adds a personal touch to the experience. The box was sent to influencers and important customers to join the Stories Campaign Staropramen planned to launch. 

The only thing we regret is that we couldn’t see the faces of people receiving this special gift.

tagy: Staropramen limited edition obalový design cocoon design piva
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