Cocoon
Blog
14.10.2016

As a strategic planner at Cocoon James Plášek evaluate visuals of various products. This time focused on the Swedish relaxing drink NOA Relaxation , whose identity was given as design agency Super Tuesday prestigious Red Dot Award 2015

According to James NOA managed to convert the "brand story" to the visual language perfectly. This is actually profiled brand. Beginning with the story of the founder Fridmarka Noy, who left the stressful corporate world. Despite the traditional recipe using natural ingredients with scientifically proven effect. To social media, where it connects with the themes of personal development and meaningful life. 

"It is no coincidence that NOA resembling natural cosmetics and a variety of wellness products," says James, "is targeted at the same need to get rid of stress, relax and feel the inner harmony and beauty."

NOA bottle look like they came from the very Frey. A Nordic herbalist it then passed on through the generations from mythical times to the present day. Hand illustrations of the major flavors to celokrčkové label evokes images of old herbals. They are complemented by metallic logo and symbol "N" on the cap. Simple printing of product information on the bottle sink in a very subtle tones drinks. 

"Branding, particularly logo could be somewhat more pronounced. However, the recognizability of the product at issue primarily is to provide a specific architecture, packaging and overall appearance, "says Jakub bottle design.

Rating NOA Relaxation from James Plasky was also published in the  magazine Barlife (no. 76) .

tagy: Jakub Plášek Business strategy
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